The Cutting Room

Insights From The Studio

Practical guides on video production, AI video and content that converts — written from 10+ years and 2075+ delivered projects.

AI video vs traditional production

AI Video vs Traditional Production: Which Should Your Business Use?

We produce both every week. Here's an honest breakdown of cost, speed, quality and when each one wins.

Coming soon
UGC ads that convert

How to Make UGC Ads That Actually Convert

The hook, structure and editing patterns behind the UGC-style ads that outperform polished brand videos.

Coming soon