Short answer: in 2026, a professionally produced 60-second explainer video costs anywhere from $300 to $15,000+. That range is useless on its own — so below is what each style really costs, what you get at each level, and the five factors that move the price.
Price by style
| Style | Typical range (60s) | Best for |
|---|---|---|
| AI-generated explainer | $300 – $1,500 | Fast launches, tight budgets, A/B testing messages |
| Whiteboard animation | $500 – $2,500 | Education, step-by-step processes |
| 2D animated explainer | $1,000 – $6,000 | SaaS, apps, startups — the classic choice |
| Motion graphics | $1,500 – $8,000 | Data-heavy stories, fintech, corporate |
| 3D animation | $3,000 – $15,000+ | Products, medical, real estate, manufacturing |
These are honest market ranges, not one studio's rate card. A Dubai or US agency with account managers sits at the top of each range; an experienced remote studio like ours delivers the same quality closer to the middle, because you're not paying for office overhead.
The five factors that move the price
1. Length — but not how you think
The second 60 seconds costs less than the first, because the script, style frames and voice casting are already done. A 2-minute video is usually ~1.6x the price of a 1-minute one, not 2x.
2. Script complexity
A video explaining "what we do" is cheap. A video explaining a technical product to three different audiences needs more revision rounds — and that's where budgets quietly grow.
3. Custom vs template visuals
Template-based animation (reused character rigs, stock backgrounds) can halve the price. Fully custom illustration doubles it. Most businesses are best served in between: custom key scenes, efficient reuse elsewhere.
4. Voiceover
Studio-grade AI voices now cost almost nothing and sound excellent — we use them on most budget tiers. A named human voice actor adds $100–$500; a celebrity-tier voice adds much more.
5. Revisions policy
The cheapest quote often includes one revision round, then bills hourly. Ask every studio: "what exactly happens after the first draft?" Our answer: we revise until you approve — it's built into the price.
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Get a Same-Day QuoteWhere AI changed the math
Two years ago, $500 bought you a template whiteboard video. Today it can buy an AI-assisted explainer with photoreal scenes, a consistent brand character and a natural voiceover in any of 30+ languages. The craft hasn't disappeared — it has moved into script, direction and editing, which is why studio-made AI videos still beat DIY attempts.
Our rule of thumb for clients: if the video sells your product's story, invest in 2D/3D craft. If it tests a message or feeds a content calendar, AI production gives you 80% of the result at 20% of the cost.
Bottom line
- Budget $300–$1,500 for AI-made explainers
- Budget $1,000–$6,000 for a quality custom 2D explainer
- Budget $3,000+ for 3D
- Always ask what the revision policy is before comparing quotes
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